Search Engine Marketing, more commonly referred to as SEM, is one of the most important marketing channels to generate web traffic. It compliments SEO and content marketing and gets your brand at the top of Google, Bing and all the other search engine players world wide… if you play your SEM cards right. SEM is an important conversion driver for marketing campaigns of any type. The reason is because paid ads are commonly linked to conversion-focused landing pages or sales pages that move web traffic through the sales funnel. Organic results aren’t typically linked to landing pages, but paid ads are.

can support brand awareness and top of funnel activity, while paid ads can really focus on a specific goal and end of funnel conversions. SEM generates immediate results and is a source of consistent traffic. It also brings more qualified leads and is the quickest way to be on top of SERP’s.

Fun facts:

    Businesses make an average of $2 in revenue for every $1 they spend on Adwords.

    52% of online shoppers who interact with online PPC ads immediately follows their browsing with calls to the advertisers.

    Google display campaigns reach almost 80% of world population.


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