One of the most important functions of SEO is increasing visibility, which means making it easier for prospects to find you when they search for something you have to offer. Visibility is directly related to your ranking.
The higher you rank on a search engine result page (SERP), the more likely prospects will see you and click through to your site, so it’s key to increase your organic page ranking. The more effective your SEO efforts, the higher your ranking and the better your visibility, which is especially important when you consider that a quarter of web users never click past the first SERP.
68% of all online activities start with a search engine.
Leads from SEO are eight times more likely to become paying customers than those generated through traditional ad campaigns.
The US SEO marketing spending is projected to reach $129.59 billion in 2021.
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