Unlike traditional advertising and marketing methods, social media gives you a unique freedom. It gives you a global platform to tell your brand’s story. Whether you’re a new business that’s increasing awareness or an established company that’s rebranding, you can use social media. The influx of fresh content in a variety of formats can showcase your brand on a much deeper level than billboards and T.V. ads ever could. Not to mention, social media channels allow for direct engagement and interaction with your audience. Ultimately, this helps make a lasting impression.

Social media provides a direct line of communication between brands and their audiences and also acts as a great tool for keeping tabs on your competitors and staying up to date on industry leaders, trends, and news. Social media marketing is less about selling products and more about building a dedicated following.
Eventually, through consistent digital engagement, they may become loyal customers of what your brand stands for.

Fun facts:

    54% of B2B marketers say they’ve generated leads from social media.

    80% of B2B social media leads come from LinkedIn.

    Facebook ads are used by 70% of marketers, and there were 10 million active advertisers on the platform in Q3 2021.


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